Chuyển đổi số đã mang lại không ích những lợi ích toàn diện cho doanh nghiệp từ mảng quản trị điều hành cho đến việc phát triển chiến lược kinh doanh. Không chỉ vậy, chuyển đổi số còn giúp các doanh nghiệp xóa đi khoảng cách phòng ban, nâng cao hiệu suất làm việc, tăng doanh thu, tối ưu chi phí,… Sức mạnh của chuyển đổi số là không thể phủ nhận, tuy nhiên làm thế nào để làm chủ được sức mạnh đó với các doanh nghiệp SME là điều không dễ dàng.
Benefits of SME Digital Transformation
Digital transformation is the turning point of changing the old business model to the new one. Not stopping there, this is also a good opportunity for businesses to improve customer experience, optimize operations, and increase revenue. The digital transformation process will have some experiences as follows:
- Satisfy customer needs
Technology 4.0 is increasingly developing; consumers also have more choices. Therefore, when businesses transform digitally, they will bring innovative products and services that meet customers' needs to get meaningful interactions and experiences to satisfy customers.
- Improve employee productivity
One of the advantages of digital transformation is helping businesses bring simple experiences, saving time and effort for employees. Investing in employee experience has many benefits, all related to employee job satisfaction, leading to higher profits and better market positioning for the business. That leads to a more compelling customer experience.
- Optimizing the operation process
Digital transformation applications allow businesses to change their operating methods from traditional to automated. Thanks to that, the working processes are more convenient and logical, saving businesses time, effort, and costs.
- Digitizing products/services
Digital transformation also helps to improve the quality of products or services. Digital transformation software helps businesses experience advanced technology and allows companies to own an agile "infrastructure" that continuously innovates and adapts to customer needs.
Some difficulties in Digital Transformation for SMEs
Businesses that have been and are in the process of digital transformation are those with the foresight and flexibility to adapt to the new era. Along with the advantages that digital transformation brings to businesses, the difficulties and obstacles that they often face are:
- Wrong choice of digital conversion platform
Digital transformation with a wide variety of software, so choosing which software for businesses is also worth considering. Choosing the wrong platform will cause firms to lose costs and time and delay progress in their innovation strategy.
- Have not grasped the needs of customers
Enterprises quickly make mistakes when digital transformation does not understand customers' needs. In the new technology era, products are constantly innovating and perfecting based on customers' needs. In other words, customers are at the heart of digital transformation. Therefore, for any business that does not meet the needs of consumers, all deployment strategies of that business are considered failures.
- No implementation plan
Any strategy requires a comprehensive and precise plan. However, this is the step that most digital transformation SMEs skip. Without a specific project, they will not understand the goal when implementing digital transformation or controlling the digital application process. And that is the problem that implements digital transformation of businesses constantly malfunction.
- Human resources and digital capabilities
To experience successful digital transformation, digital and information technology skills are essential and imperative for SME businesses. However, it will take a long time for employees to learn how to use new technology applications.
In addition, many managers do not have enough technology knowledge leading to an inability to assess the scope of transformation and the results after digital adoption. That's also why the digital transformation experience doesn't work.
Operational consulting and digital transformation solutions for SMEs
To answer the questions SMEs face, GTS Vietnam has a team of experts and extensive experience in the IT field and in designing comprehensive digital transformation solutions.
We are always ready to support assessment, analysis and offer the best solution for you.
Contact us now for a free consultation!
Hotline: 091 955 1869
Email: contact@gtsvn.com.vn
